Insights

As Steve Jobs said "most people make the mistake of thinking design is what it looks like. People think it's this veneer – that the designers are handed this box and told, 'make it look good!' That's…

In today’s experience-driven economy, successful businesses constantly innovate and release products that exceed the expectations of their customers. As a result, product managers are often tasked…

Product managers understand the value that great products create for their organizations. To outshine the competition, product leaders embrace innovative methodologies and technologies to identify…

Building a digital product takes a tremendous amount of time, effort, and investment. According to Harvard Business School professor Clayton Christensen, 30,000 new consumer products are launched…

Storytelling is a powerful skill used to create a shared vision with your audience and cultivate empathy with your target users. 
  Stories can be more effective than numbers and data points…