Our Latest Perspectives

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As Steve Jobs said "most people make the mistake of thinking design is what it looks like. People think it's this veneer – that the designers are handed this box and told, 'make it look good!' That's…
March 31st , 2023
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product requirements
Blog
In today’s experience-driven economy, successful businesses constantly innovate and release products that exceed the expectations of their customers. As a result, product managers are often tasked…
January 30th , 2023
Posted by Amit Shrivastav
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stakeholder mapping
Blog
Product managers understand the value that great products create for their organizations. To outshine the competition, product leaders embrace innovative methodologies and technologies to identify…
December 28th , 2022
Posted by Amit Shrivastav
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Product
Blog
Building a digital product takes a tremendous amount of time, effort, and investment. According to Harvard Business School professor Clayton Christensen, 30,000 new consumer products are launched…
November 04th , 2022
Posted by Amit Shrivastav
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Storytelling product
Blog
Storytelling is a powerful skill used to create a shared vision with your audience and cultivate empathy with your target users. 
  Stories can be more effective than numbers and data points…
November 02nd , 2022
Posted by Amit Shrivastav
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