Insights

Over-the-top content providers seem to be in a hurry to exploit new opportunities as more people switch to online channels by cord-cutting. The main reason for the surge in the popularity of OTT…

The term Over-the-Top (OTT) means delivery of audio and video streaming content to the users through the internet without subscribing to a traditional satellite services provider. Some of the OTT…

Content Personalization in Media is the key to engaging customers. It’s difficult to believe how and when we came a long way ahead from the cord-cutting era and how our consumption patterns changed…

Amongst all the changes that the pandemic has brought to our lives in the past two years, not being able to go out to the movies is a major one. People have been forced into the confinement of their…