Services / Product Strategy

Arming Businesses with Product Strategies Backed by Human-Led Experience Approaches

by interlocking insight, mapping, and visioning, we create product strategies as a blueprint for experience-driven business change.

LATEST INSIGHT

Blog

The Key Ingredient of a Successful Digital Enterprise

Almost 37% of the new digital products fail more often than they succeed. The reason? Lack of resonance in the market, which usually is a consequence of no strategic planning and research. At Kellton, we help you succeed with a product development strategy underpinned by: part innovation, part data, and part technical resourcefulness—all of which support your business growth and enable a successful market run.

We are backed by a team of highly practiced design thinking specialists and strategy coaches that collaborate with you to understand your product vision and pan out a blueprint rooted in market relevance and brand purpose. Our team interlocks deep cross-industry experience with human-led design methodologies, advanced analytical practices, and IP-driven accelerators, to build product differentiation strategies that take your vision from being a proof of concept to being a proof of value faster.

Our Offerings

Accelerate your digital transformation by working with experts having 20 years of leadership in building winning product strategies.

Rapid Prototyping By carefully examining your business objectives, we build cost-effective, high-quality prototypes to help you virtualize the product environment and validate business requirements.

RAPID PROTOTYPING

Roadmap Planning We build actionable roadmaps for your product development requirements while applying the power of insight, intelligence, agile, and thorough competitive analysis.

ROADMAP PLANNING

Product Management Our insight-led, customer-centric approach, paired with cross-domain expertise and digital DNA, helps you achieve a product that’s a market-fit and has features your customers will use and buy.

PRODUCT MANAGEMENT

WHY KELLTON FOR PRODUCT STRATEGY?

DIGITAL INNOVATION LABS

Baking in innovation, intelligence, and insight from the start to help you get one step closer to delivering exceptional digital experiences.

CROSS-INDUSTRY EXPERIENCE

15+ years of experience and excellence in enabling best-of-breed product strategies and design-led, experience-driven business transformations.

ROBUST EXECUTION FRAMEWORK

Bringing the promise of design thinking principles, agile, DevOps, CI/CD practices, hyper-accelerators, and lean principles to build actionable product and platform strategies.

HUMAN-CENTERED PRACTICES

Envisioning, defining, and deploying product strategies based on practical human insights, data, and technology to curate human-centric, holistic experiences.

Our Clientele

Leading the Transformation

Case Studies

A US-based retail giant on the road to omnichannel success

When you’re a leading retailer with over 450 outlets, the omnichannel ecosystem is an aggressive struggle. So, when our client needed a unique roadmap to seamlessly capture the potential of omnichannel commerce, we stepped in to establish new benchmarks of customer experience.

Mobility Solution to Augment Agent Onboarding for an Insurance Behemoth

With over $73 billion of the sum assured, 221 offices, and 2.06 times of the mandatory 150% solvency ratio, our client is an insurance behemoth in India. Aiming to bang on the competition, the client sought a roadmap with actionable initiatives and a change enablement plan to help achieve a future state with an improved agent onboarding experience. We knew that this particular solution will help tighten the ratchet.

Making manufacturing intelligent with SAP MII

Modern manufacturers yearn to build smart factories, but the lack of channelized processes and conventional operations handling create bottlenecks. So, when our client wanted to attain increased interoperability between shop-floor systems and tools and backend ERP systems, we knew they needed a changeover from conventional to technology-driven collaborative manufacturing. We helped them incorporate intelligence, automate workflows, and integrate data to achieve operational excellence and increase productivity.