As Steve Jobs said "most people make the mistake of thinking design is what it looks like. People think it's this veneer – that the designers are handed this box and told, 'make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works."


Product and Design thinking begins with a focus on the target audience and the problem that your product will solve for them. The Product Strategy and Design direction can then be rooted in research and informed by the true user base.


Building a frictionless Customer Experience (CX) is top of mind in today's era of digital business, where customers expect more attention than ever before. But the million-dollar question is – what truly makes for an excellent customer experience?


Relevance. Messaging. Convenience. Personalization. Empathy. Human Touch. Familiar. Modern. Efficient. All of these must be in focus to deliver a thoughtful design for your product that will resonate with the target audience.


The combination of Product and Design thinking, user-focused Data-driven decision making, and a modern tech stack are a proven formula for building impactful products. These are important things to consider both in a healthy market and in times of crisis, making sure your product will resonate with users and inform an impactful Customer Experience strategy.


Read this whitepaper to discover:

  • An introduction to CX strategy and execution
  • Design thinking - a transformative approach
  • How does Design thinking lead to innovation?
  • What are key principles in design-led innovation?
  • Design thinking real life examples
  • Adopt Design-led innovation with Kellton

White Paper

Unleash business potential by adopting Design-led innovation

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