What comes to your mind first when you think of growth hacking technology solutions?

Just do Smart, Just do IoT!

Powerful Internet of Things platforms together with accessible products and secure and scalable process technology is the winning combination for appalling advancements and growth hacking. Driving the industrial revolution (Industry 4.0) one step at a time, IoT is overhauling the ultimate user experience in its all aspects.

All the major cloud service providers have clustered the IoT market space with their unique and specific device management solutions and middleware platforms. This gives an obvious rise to the least discussed altercation on Cloud vs Edge, Build vs Buy, Open source vs licensed software. Besides are the considerations of an inherent tradeoff between power consumption, bandwidth, and connectivity range. The lookout never stops for an astute platform to automate device management, process gigantic data and generate intelligent dashboards for smart applications such as Smart Cities, Smart Healthcare, Smart Industry, and others.

Evicting the literary sense, the attempt to classify or compare IoT middleware platforms is still in the dark. This paper compares, investigates the major IoT platforms— AWS IoT Core, Microsoft Azure IoT, Google Cloud IoT, PTC Thingworx, Software AG Cumulocity— on the grounds of their:


  • Unique features
  • General architecture
  • Implementations
  • Communication
  • Pricing
  • Reviews


White Paper

IoT Platform Evaluation- Investigating the Right Analogy

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