Marrying design and user experience.
There is nothing worse than a design created for design’s sake. Such a design looks messy, non-intuitive, and non-user-friendly. And, truth be told, if the design fails to resonate with users, it will not render business outcomes as anticipated.
Great design starts with putting the user at the heart of every step of the process. An insight-driven and multifactorial design strategy is a must that considers user interests and supports market-friendly design decisions. Rather than designing what you like or want, you must connect with users’ realities and understand their needs at an elemental level. Only then will you be able to create intuitive design solutions strategically aligned to real-world problems.