Key challenges
01
Asset Velocity: The need to produce massive volumes of brand-consistent content across text, image, and video without increasing headcount.
02
Operational Bottlenecks: Manual workflows in asset versioning and optimization were slowing down go-to-market timelines.
03
Governance & Compliance: Maintaining strict control over Intellectual Property (IP), brand tone, and regulatory compliance across thousands of global campaigns.
Client in spotlight
A global marketing and advertising leader operating in over 140 countries. With over 1 trillion yen in net revenue, this organization serves as the creative engine for some of the world’s most recognizable brands, specializing in hyper-personalized, high-volume digital campaigns.
Unlocking Digital success
Ideation
The initial spark came from recognizing the critical need to liberate creative teams from repetitive versioning tasks, scale content production to meet exponential demand, and modernize workflows to harness AI capabilities while maintaining brand integrity and compliance standards.
Our approach
Kellton acted as the primary AI enablement partner, implementing a "Creative at Scale" capability alongside Google Cloud. We deployed Gemini and Imagen models via Vertex AI for automated media generation, built intelligent agents using the KAI platform to integrate with Marketing, DAM, and project management systems, and engineered end-to-end workflow automation with built-in governance controls to ensure brand compliance and IP adherence.
Outcomes
Empowered creative teams to operate at unprecedented scale, dramatically reducing production timelines while elevating focus to strategic conceptual work, all within a governed framework that ensures brand consistency and compliance.
Project outcomes
01
Accelerated Asset Velocity: Achieved a 90% faster turnaround for go-to-market delivery.
02
Operational Efficiency: Realized a 60–70% lower cost per creative, significantly improving unit economics.
03
Future-Proofed Governance: Generated a 30–40% higher engagement through faster A/B testing, leading to improved ROAS and ROI.
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