Last Modified: May 21, 2018
What are cookies?
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser based on the information you left during your previous visit. Cookies may store user preferences and other associated information.
Cookies provide a convenient feature to save your time or communicate with the Web server that you have returned to a specific page. For example, if you download any content from our Websites, a cookie helps us recall your specific information. When you return to the same Website, the information that you previously left is retrieved, so that you can easily get your customized features.
Cookies set by the website owner (in this case, Kellton) are called "first party cookies." Cookies set by external websites or parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality through the website (e.g. advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer when you visit and browse the website in question and also when you visit certain other websites.
We use first party and third-party cookies for several reasons. Some of the cookies are required for technical reasons such as proper rendering of the website, and we refer to them as "essential" or "strictly necessary" cookies. Other cookies enable us to track the interests of our users to enhance their experience with our Websites and Subscription Service. For example, Kellton keeps track of the Websites and pages you visit within the Kellton domain, to determine which portion of the Kellton website is most popular or mostly used. This data is used to deliver customized content and relevant offers within the Kellton website and Subscription Service to the customers based on their specific interest. Third-parties serve cookies through our websites for advertising, analytics, and other purposes. This is described in more detail below.
What types of cookies do we use and how do we use them?
Below are certain specific types of first and third-party cookies served through our Websites and the objectives they fulfill.
Essential website cookies: These cookies are strictly necessary to securely and optimally deliver you information about our services, Subscription Service, and mobile apps.
Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites, Subscription Service, and mobile apps. Without these cookies, certain functionality will be unavailable.
Analytics and customization cookies: These cookies collect information that is used either in an aggregate form to help us understand how our websites, Subscription Service, and mobile apps are used, or the effectiveness of our marketing campaigns, or customize our Websites to your needs.
Advertising cookies: These cookies are used to create advertising messages that are more relevant to you. They help in preventing the same ad from continuously reappearing, and, in some cases, selecting advertisements that are based on interest.
Social networking cookies: These cookies allow you to share pages and content that you find interesting on our Websites, Subscription Service, or mobile apps through third-party social networking and other websites. These cookies may also be used for advertising purposes.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links.
You can set or modify your web browser controls to accept or reject cookies. If you choose to reject cookies, you may still use our website; though your access to some functionality and certain areas of our website may be restricted. There are several ways to reject cookies through your web browser controls, and those differ from browser to browser. Read your browser's help menu for more information.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
As essential website cookies are necessary to securely and optimally deliver the Website content, you cannot refuse them. You can block or delete them by changing your browser settings, as described above.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We also employ a software technology called Clear gifs (a.k.a. Web Beacons/Web Bugs), that helps us better manage the website and Subscription Service. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movement of Web users. In contrast to cookies, which are stored on a user's computer hard drive, Clear gifs are embedded invisibly on Web pages or in emails. They are of the same size as the period at the end of this sentence. We use Clear gifs or pixels in our HTML-based emails to find out which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the marketing campaigns. We bind the information gathered by Clear gifs with our customers' personal information.
Do you use Flash cookies or Local Shared Objects?
The Adobe Flash Player (and similar applications) use technology to remember settings, preferences, and usage similar to browser cookies. These cookies are managed through a different interface than the one provided by your web browser. It creates locally stored objects that are often referred to as "Flash Cookies." Kellton, however, does not use Flash cookies.
Do you serve targeted advertising?
Third-parties may store cookies on your computer or mobile device for advertising purposes. These companies may use information about your visits to the site as well as other websites in order to display relevant advertisements about goods and services that you might be interested in. They may also employ technology to measure the effectiveness of advertisements. This can be accomplished by using cookies or web beacons. The information collected through this process does not reveal your name, contact details, or other personally identifiable details unless you choose to disclose them.
Where can I get further information?