Legacy Integration with OTT platforms for a Telecom Giant
1 Goal: Legacy IT Transformation
Legacy integration with new-age systems has been a critical point of friction for today’s enterprises. Because of the complexity of legacy systems, disrupting them can throw a business into disarray, especially when the business has been using them for decades. So, when our client wanted to keep pace with the evolving content consumption habits of subscribers and take full advantage of the ongoing disruption, we were agile enough to set the ground for innovation and unlock the trapped value.
Integration with legacy systems is a problem for over half of the businesses today. Since these systems are old and inflexible, they are difficult to integrate with new technologies and endanger business growth. Our client’s business situation had turned into the same functional quagmire. Their legacy architecture was excessively complex and couldn’t keep up with the evolving business challenges. Adding new digital layers without disrupting the core was next to impossible, which resulted in lack of business scalability, stalled growth initiatives, and increased maintenance costs.
With no digital mobility solution, our client’s ability to stay ahead of the curve was under threat. This inability to serve customers with the ease and speed of mobile resulted in poor market sentiment and crippled growth.
Absence of a dashboard solution was also an issue. Without real-time data insights, our client lacked visibility into processes and made ineffective decisions.
Our client is a premier financial and investment services company, founded in 1964. With over 50 years of industry experience and a business footprint spanning over 70 cities, the company helps people grow and protect their wealth and strives to maintain meaningful customer relationships.
Our client’s legacy ecosystem was enormously complex. Bringing it up to speed was critically important to their ongoing success. They pushed the agenda aggressively and collaborated with Kellton for their legacy integration needs. We began by analyzing the whole IT topology and decided to add new digital layers without ripping the core bottom lines. An API layer was deployed to introduce a set of over-the-top (OTT) platforms to the ecosystem, which facilitated the onboarding and management of new and existing customers.
Brand outreach in the ever-evolving mobile markets was a top priority for the client. Keeping in mind their objective, we laid out an extensive roadmap and built a high-performance mobility solution to ensure on-the-fly customer engagement. Our new offering delivered 100% uptime in system availability and best-in-class customer experience while providing personalized content across all channels.
Transforming into a business that used real-time insights was also a part of the deal. We deployed a turnkey analytics solution, which unlocked a consistent, real-time view into processes and helped our client harness its power for smarter, more informed decisions. Within weeks of its implementation, it became absolutely seamless to capture and monitor business-critical data and use it in real-time for sustainable business planning.
- Inspired a digitalized and integrated customer service model
- Improved customer experience
- Boosted revenues while ensuring significant costreductions
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- Digital Transformation
- Data Engineering & AI