Key challenges
Our client faced difficulty in gleaning customer data concerning demography, buying patterns, identity, address, preferences, and more, hindering their ability to understand customer needs.
The bank’s customer information was stored in multiple, disconnected data silos, crippling their efforts to obtain a 360-degree view of their customer.
Our client faced challenges in analyzing their customers' needs due to a lack of analytical capabilities, preventing the discovery of valuable data insights and resulting in customer attrition.
Client in spotlight
Our client is a highly regarded financial services provider operating in the United States that takes pride in its impressive $273 billion in deposits, catering to the financial needs of over 8 million customers across 40 states in the United States. With a legacy that dates back to 1845, our client has been at the forefront of delivering top-notch retail, corporate, and institutional banking services, coupled with innovative asset management solutions that have helped steer our clients toward their financial goals.
Unlocking Digital success
Project outcomes
Improved risk models with enhanced risk assessment capabilities.
Increased cross-selling opportunities and reduced customer attrition.
Consolidated data environment to deliver real-time actionable customer insights.
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