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Every enterprise works upon huge volumes of data. However, it is essential to realize whether that information is driving business success at all. Earlier, data was analysed without thorough knowledge of business objectives. Hence, the need of the hour is to develop smooth integration of business objectives with technology to translate business problems to its appropriate technical solution.
Big Data offers clear objective i.e. using information generated by customers to provide key solutions to target audience thus resulting in profitable value propositions. Mobility has transformed methods of connecting with each other through the Internet. Therefore, even enterprises are incorporating new methods of utilizing this technology to provide convenient and exciting ways of travelling around places.
Online tools have transformed our lifestyle. Same is the case with travel and tourism. Smart travel focuses on working around several data silos, collect diverse information from different consumer centres and devise a well-defined marketing strategy for target audience.
Data collection systems are disintegrated or belong to a particularly thus creating difficulties to collate entire data to form specific profiles of customer segments. Amalgamation of such diverse data helps enterprises achieve newer insights.
Understanding Customer Tastes & Preferences
City of origin helps hotels and restaurants understand customer needs partially. However, acquiring knowledge about intricate details of customers like list of previous destinations visited, future holiday plans etc may help these institutions provide a better user experience. Big Data helps in collecting such information through cross-referencing, data silos of tourism offices as well as customer data generated over mobile devices.
Secondly, enterprises in travel and tourism industry must understand the spending pattern of their customers. How much they can afford and how they are managing to collect funds for a trip will help a travel company determine what kind of services they will provide. A clear understanding of customer activities helps travel companies design their offerings pertaining to particular set of tourists. Big data tools help in boosting data encryption thereby securing confidential data of customers.
Personalized Customer Experience
Enterprises must focus on developing a personalized product or service for customers to address individual customer needs and deliver excellent customer experience. Improvement in service quality is achieved through analysis of Big Data. In addition, a personalized experience saves customer’s efforts to search for the appropriate travel packages and reduces customer dissatisfaction levels. Additionally, even hotels, packaged tour service providers, and restaurants can reduce costs by providing appropriate customer solutions. Not just that, Big Data improves scalability, visibility and entire process of data filtration to avail valuable customer insights.
Enhancing Growth Of Travel Companies With Big Data Analytics
It is crucial to provide relevant customer insights quickly to travel companies so that they can design their solutions appropriately. Future of Big Data promises enormous progress and creates exciting opportunities for travel agencies and tour operators in the forthcoming years. With accurate understanding of customer tastes and preferences, travel companies will be able to offer customized solutions to achieve a marked improvement in user experience.
