Client in spotlight
Our customer is a prominent French passenger airline renowned for its long-haul flights to the US, Japan, New Zealand, and within France. Since its establishment in 1996, the airline has been at the forefront of the hospitality industry, setting trends and delivering exceptional service. With an extensive network covering 39 sought-after destinations — including Sydney, Beijing, and New York — the airline has solidified its position as a leader in the aviation sector. Kellton supported the airline in its digital transformation journey, delivering travel mobile app development services and a modern digital platform capable of serving its growing passenger base at scale.
Unlocking Digital Success
Ideation
The engagement was conceptualized around a comprehensive digital and mobility strategy designed to close the gap between the airline's existing digital capabilities and the expectations of modern travelers. Kellton identified four interconnected challenges — an outdated website, lack of omnichannel presence, inefficient CMS, and inconsistent brand positioning — and designed a solution that addressed all four simultaneously. The vision was a unified digital ecosystem that would support flight booking website development, responsive mobile engagement, multilingual content management, and consistent brand delivery across every channel and destination.
Our approach
Kellton rebuilt Air Tahiti's digital presence from the ground up — delivering a dynamic website with enhanced navigation, rich content, and new capabilities including Special Airfare Management, flight schedule management, and a miles calculator. A responsive mobile site expanded market reach, while Sabre GDS integration provided online travel agencies with real-time access to Air Tahiti's inventory and fares. A centralized multilingual CMS with automated linguistic alerts ensured content consistency across all 39 destinations, standardized design templates, and directly resolved the brand fragmentation Air Tahiti had previously experienced
Outcomes
The engagement delivered a fully modernized digital ecosystem — a dynamic website with advanced booking and ancillary service capabilities, travel mobile app development services through a responsive mobile site, Sabre GDS integration for real-time flight booking app development functionality, and a centralized multilingual travel CMS development solution with standardized design templates. The platform enabled the airline to manage content efficiently across all destinations and languages while presenting a consistent brand identity to travelers worldwide.
Project outcomes
01
Enhanced traveler satisfaction was achieved through a seamless, intuitive digital experience across web and mobile — replacing an outdated platform that had been generating usability errors and reducing customer engagement.
02
Higher sales and ROI were delivered as the improved digital platform, real-time GDS integration, and expanded ancillary service capabilities gave travelers more reasons to book directly and increased the value of each transaction.
03
Brand trust was strengthened through consistent design themes and a unified brand voice across all destination websites and channels — reversing the reputation damage caused by the previous inconsistency.
04
Reduced operational costs were achieved through the centralized travel CMS development solution, which automated multilingual content updates and eliminated the manual effort previously required to maintain content across the airline's 39-destination network.
05
New ancillary service capabilities were enabled — including Special Airfare Management, excess baggage support, flight schedule management, voucher management, and a miles calculator — extending the platform's value well beyond a standard airline booking experience.
06
Online travel agencies gained real-time access to the airline's inventory, schedules, and fares through Sabre GDS integration, strengthening third-party distribution channels and expanding the airline's reach beyond direct bookings alone.
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