Innovating pet health: A look at Zoetis' PetDialog venture
Key challenges
Pet owners often struggled to keep track of their pet's vital health information, including vaccinations, medication reminders, and weight records
Veterinary practices lacked access to comprehensive health data, hindering their ability to provide personalized care and monitor pet well-being effectively
Zoetis sought more extensive data insights to improve drug research and develop better healthcare solutions for animals
Client in spotlight
Zoetis, the world's leading animal health company, is dedicated to advancing care for animals and nurturing our world and humankind. With a legacy of over 70 years in innovating animal health solutions, Zoetis serves veterinarians, pet owners, livestock farmers, and ranchers globally. Their cutting-edge portfolio of medicines, vaccines, diagnostics, and technologies makes a profound impact in over 100 countries. As a Fortune 500 company, Zoetis' commitment to improving animal health and well-being aligns perfectly with our collaboration on the PetDialog project, where we aimed to empower pet owners and veterinarians in managing pet health for a healthier and happier world of animals.
Unlocking Digital Success
Project outcomes
PetDialog provided pet owners with a centralized platform to track essential pet information, including vaccinations, weight records, and medication reminders, enabling a holistic view of their pet's health
The app's multi-stakeholder approach facilitated seamless collaboration between pet owners and veterinarians, empowering veterinarians with comprehensive data insights for personalized care and proactive monitoring of their patients
Zoetis leveraged the data generated by PetDialog to advance drug research and improve healthcare solutions for animals, reinforcing their commitment to fostering innovation in the field of veterinary medicine
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