Corteva: Digitizing Customer-Facing Interactions for an Agriscience Leader

Key Challenges

Corteva faced a major challenge in centralizing its data, which required modernizing systems and processes across a complex supply chain involving multiple stakeholders. Without a centralized platform, tracking inventory information, recording sales, and stabilizing the business pipeline remained difficult and error-prone.

The collection, cleaning, and approval of data posed a significant challenge, as information was gathered from various systems and vendors, resulting in duplicate, insufficient, and ambiguous data that hindered accurate decision-making across dealer divisions.

Obtaining accurate information on functionality usage was another challenge, as it involved multiple stakeholders, customers, and vendors — making validation difficult and slowing down Corteva's ability to deliver the dealer engagement experience its network demanded. Digitizing these interactions to ensure healthier dealership engagement during COVID-19 became an urgent business priority.

Client on Spotlight

Corteva is a global pure-play agriculture company that provides farmers with a complete portfolio of seeds, crop protection products, digital solutions, and agronomic insights to optimize yields and enhance sustainability. Operating across 140+ countries and serving customers in row crops, specialty crops, and seed production, Corteva aims to lead the next era of modern agriculture technology — delivering value to farmers and researchers worldwide. In response to the COVID-19 pandemic in 2020, Corteva initiated a transformation to stay competitive as the world shifted to digital platforms. Kellton supported Corteva's digital agriculture vision by delivering the dealer portal development and infrastructure solutions needed to make that transformation a reality.

Discovery

Identification

The engagement was conceptualized around building a comprehensive dealer portal development solution that would bring end-to-end dealer-led interactions online — replacing fragmented, manual processes with a unified digital platform. Kellton identified the need for agriculture technology solutions that would not only centralize Corteva's data but also give dealers the tools to manage their interactions, access information, and engage with Corteva independently through a single, trusted platform. The vision extended beyond the portal itself to include Azure-based infrastructure support ensuring the platform's reliability and performance at scale.

Solutions

Kellton designed an intuitive online dealer portal serving as a centralized CRM, giving Corteva tools for sales forecasting, lead monitoring, and dealer engagement. A Care Portal streamlined complaint resolution, while a loyalty program incentivized dealer performance. A .NET-based platform delivered real-time visibility into geography, employee, and mapping data. For Corteva's farmer mobile application, Kellton provided 24x7 Azure infrastructure coverage using ARM templates, Azure DevOps, ServiceNow, and monitoring tools including GrayLog and Grafana, with a dedicated L1/L2/L3 DevOps team ensuring smooth production operations and rapid issue resolution.

Benefits

The engagement delivered customer centric solutions across two interconnected workstreams — a comprehensive dealer portal development solution with integrated CRM, Care Portal, loyalty program, and .NET-based real-time visibility platform, and a 24x7 Azure infrastructure support model for Corteva's farmer mobile application. Together, these solutions positioned Corteva's digital agriculture operations on a stable, scalable, and cost-efficient digital foundation aligned with modern agriculture technology standards.

Project Outcomes

Operations across dealer divisions were consolidated and streamlined through the centralized dealer portal, replacing fragmented manual processes with a unified digital environment and delivering the end-to-end dealer engagement Corteva's network required.

Efficiency of digital systems was increased and business costs were lowered — with the dealer portal reducing manual overhead, the loyalty program driving higher economies of scale, and the Azure infrastructure optimization resulting in lower Total Cost of Ownership for Corteva's production environment.

Dealer communications were strengthened through customer centric solutions that gave dealers a dedicated portal for complaint resolution, information access, and sales tracking — improving the dealer relationship at scale and supporting Corteva's goal of maintaining a profitable business model despite pandemic-related disruptions.

Corteva's position as a leader in agriculture technology solutions was reinforced through a modernized digital infrastructure — with predictable architecture replication, improved site reliability, and the operational foundations needed to support Corteva's continued growth across its 140+ country footprint.

Real-time operational transparency was achieved through a dynamic .NET-based platform providing visibility into geography, employee, and mapping data — giving Corteva the ability to manage its dealer divisions effectively at scale, a capability that did not previously exist across its fragmented systems.

Production reliability for Corteva's farmer mobile application was strengthened through 24x7 Azure infrastructure coverage and a dedicated L1, L2, and L3 DevOps team — ensuring rapid resolution of performance issues and service interruptions while maintaining smooth operations for end users in the field.

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