Building cohesive and interconnected content experiences for an Indian major streaming platform
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Key challenges
01
Challenges in building an innovative, scalable Content Management strategy to boost efficiency and time to market.
02
Self-constrained and inflexible systems resulted in difficulties in navigating the operational environment.
03
Inability to deliver a user-friendly and seamless Customer Experience due to monolithic architectures and scattered systems.
Client in spotlight
Zee5 is a provider of one of the leading online video streaming Over the Top (OTT) platforms. With 90+ Live TV channels, 76.4 million subscribers, and an exhaustive range of video content in over a dozen languages, our client delivers on-demand, unlimited entertainment to an avid cinema connoisseur.
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Unlocking Digital success
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Ideation
Curated an intelligent, automated Content Management System that benefited by allowing our client to process, share, and catalog video content on the fly.
![](https://kellton-dev.s3.amazonaws.com/s3fs-public/inline-images/challenge.png)
Our approach
Developed a secure, high-availability cloud infrastructure for the new CMS, underpinned by advanced technologies.
![](https://kellton-dev.s3.amazonaws.com/s3fs-public/inline-images/challenge.png)
Outcomes
Enhanced business scalability to meet global demands and adapt to changing market conditions, resulting in improved customer satisfaction and higher revenue growth.
Project outcomes
01
50% reduction in time for content operations, boosting efficiency and time-to-market
02
Improved visibility and efficiency of decision-making across business units
03
Achieved near real-time content acceleration, reducing response time to 300-400 milliseconds
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