Adapt AI-Augmented end-to-end Software Development process.

AI-driven development seamlessly integrates artificial intelligence to comprehend, assist, and generate code, streamlining a developer’s tasks and fostering the creation of superior-quality software.

We adopt newer approaches which have a lesser focus on traditional metrics like "lines of code", making way for frameworks that prioritize business outcome KPIs.

We leverage GenAI tools, such as GitHub's Copilot, Microsoft’s Intellicode, and Jasper, to help us plan sprint periods that last a few days rather than weeks or months.

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AI-Led Software Development

Adopt a more streamlined and rapid development process in which teams can build, maintain, and update applications at an accelerated pace, leading to quicker bug identification and feature delivery.

AI-Powered Software Testing

Our AI-driven Quality Assurance provides enhanced data analysis for generating valuable insights, continuous learning for reliable defect detection, and enhanced efficiency through automation.

AI DevOps

By connecting real-time operational metrics and production data with engineering needs, We leverage AI to identify opportunities that enhance business and technical performance.

Reusable Architectures

Leveraging AI to recognize and effectively utilize reusable libraries, services, and design systems, accelerate the development process, and promote more efficient use of resources.

Automated Documentation

Create project documentation including, HLD, LLD, Release Notes, and test cases documents using AI by annotating code.

Delivering value that creates impact

Driving efficiency with Cloud CMS and Automation

Driving efficiency with Cloud CMS

Challenge: India Today, a leading media conglomerate, faced inefficiencies in content creation due to an outdated system that hindered editorial speed and scalability.

Solution: Kellton built an automated digital asset management system with 500+ features for streamlined content, category management, and secure access.

Benefits: The new system enhanced operational efficiency by integrating all components into a seamless platform, enabling faster scalability and on-demand content creation.

Business Impact

500+

Features
integrated

30%

Faster
content creation

Transforming digital experience with seamless OTT integration

Challenge: Hathway aimed to modernize its broadband and DTH services by integrating OTT platforms with legacy systems to enhance customer interactions.

Solution: We upgraded Hathway’s digital infrastructure with new layers for streamlined workflows, integrated OTT via APIs, and deployed a digital mobility solution for omnichannel support.

Benefits: This transformation extended Hathway’s reach to 770K ISP subscribers and 7.2 million cable subscribers across 16 cities.

Business Impact

770K

Engaged
ISP subscribers

30%

Improvement
in brand visibility

Enabling Cloud-Native content operations

Challenge: ZEE5’s manual and fragmented CMS hindered scalability, delayed content operations, and affected global streaming services.

Solution: Kellton developed an intelligent, cloud-native video CMS on AWS, automating content processing, packaging, and sharing and reducing response time to 300-400 milliseconds.

Benefits: The enhanced CMS boosted efficiency, accelerated content delivery, and reduced content operation time by 50%, improving scalability and ZEE5’s global streaming performance.

Business Impact

Scalable
vs legacy CMS

99%

Drop
in content processing time